Professional haircare brand experiencing rapid expansion across salons, retail, and distribution channels in need of a more comprehensive education strategy that could support multiple audiences while maintaining brand standards & technical excellence.
Opportunity
Brand's education offering lacked consistency, scalability, and modern learning tools to support both professional stylists and retail partners.
Existing educational content across multiple formats was fragmented
Difficult to deliver a cohesive brand experience, drive engagement, and support business growth
Strategy
Partnered closely with Education, Sales, Creative, and Retail teams to reimagine the brand's learning ecosystem.
Developed and launched a comprehensive online learning platform to provide scalable, on-demand education
Created new library of product knowledge and technical content, including professional cutting and color tutorial videos
Redesigned in-person education programs through the development of updated curriculum, training manuals, and presentations materials
Built integrated marketing and communication plans to drive awareness, participation, and enrollment across Academy programs
Partnered with Sephora to develop and execute a national Train-the-Trainer event, equipping beauty advisors and field educators with the knowledge, tools, and confidence to represent the brand and its products in-store
Result
A modern, scalable, and engaging learning experience that brought consistency across multiple channels and supported brand growth.
Drove thousands of online course completions and certifications, expanding the network of certified professionals featured in the brand's Salon Locator
Increased Academy enrollment 3x
Elevated learner engagement and satisfaction, earning overwhelmingly positive feedback from stylists, educators, and retail partners
Strengthened retailer partnerships through impactful education initiatives
Established a cohesive curriculum that improved consistency in technical training, product knowledge, and brand storytelling across all channels
Let’s Work Together
