Fast-growing indie bath and body brand in need of a scalable marketing strategy to accelerate DTC growth, strengthen brand visibility, and improve customer retention.
Opportunity
An emerging bath and body brand experiencing momentum, but needing a more sophisticated marketing approach to sustain and scale growth.
Inconsistent customer retention efforts
Opportunity to elevate brand awareness and digital presence
Needed stronger systems to support long-term DTC growth
Really incredible story, but not a strong enough platform to share it on
Strategy
Developed and executed a marketing strategy focused on customer engagement, brand visibility, and scalable growth.
Directed DTC marketing initiatives as Marketing Director
Created high-performing email campaigns and automated retention flows
Increased exposure through PR placements and strategic partnerships
Refined brand messaging and digital marketing efforts across channels
Worked and secured strong PR placements that included Oprah’s Favorite Things, Today Show, and multiple online article features
Result
A more recognizable and growth-ready brand with significantly improved direct-to-consumer performance.
Increased DTC revenue by 3x
Turned email into a consistent revenue-driving channel
Expanded brand reach and improved customer loyalty
Built a stronger marketing foundation to support future expansion
Let’s Work Together
