Fast-growing indie bath and body brand in need of a scalable marketing strategy to accelerate DTC growth, strengthen brand visibility, and improve customer retention.

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Opportunity

An emerging bath and body brand experiencing momentum, but needing a more sophisticated marketing approach to sustain and scale growth.

  • Inconsistent customer retention efforts

  • Opportunity to elevate brand awareness and digital presence

  • Needed stronger systems to support long-term DTC growth

  • Really incredible story, but not a strong enough platform to share it on

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Strategy

Developed and executed a marketing strategy focused on customer engagement, brand visibility, and scalable growth.

  • Directed DTC marketing initiatives as Marketing Director

  • Created high-performing email campaigns and automated retention flows

  • Increased exposure through PR placements and strategic partnerships

  • Refined brand messaging and digital marketing efforts across channels

  • Worked and secured strong PR placements that included Oprah’s Favorite Things, Today Show, and multiple online article features

Result

A more recognizable and growth-ready brand with significantly improved direct-to-consumer performance.

  • Increased DTC revenue by 3x

  • Turned email into a consistent revenue-driving channel

  • Expanded brand reach and improved customer loyalty

  • Built a stronger marketing foundation to support future expansion

Let’s Work Together

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Direct-to-Consumer Indie Beauty Brand
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