DTC indie beauty brand that was in need of end-to-end rebrand and growth strategy.
Opportunity
A brand with strong potential but lacked cohesive identity and scalable infrastructure to support growth.
Outdated website and inconsistent brand positioning
High packaging and fulfillment costs impacting margins
Lack of cohesive digital marketing strategy
Minimal email retention and loyalty infrastructure
Limited visibility across SEO and paid channels
Strategy
Implement a strategy spanning brand, ops, and growth marketing to reposition the business for profitable growth.
Full rebrand, including visual identity and messaging
Rebuilt website to improve conversion and storytelling
Identified/transitioned to new packaging suppliers to reduce COGS
Established new warehouse and fulfillment model to improve efficiency and cost structure
Launched lifecycle marketing through email and retention flows using Klaviyo
Implemented loyalty/retention program to increase repeat purchase rate
Built SEO foundation
Result
A transformation that enabled scaleable growth-stronger branding and improved operational + marketing foundation,
Tripled website conversion rate and optimized overall customer experience
Reduced packaging and fulfillment costs by 25%, increasing margin efficiency
Established a high-performing email channel driving repeat revenue
Increased customer acquisition by 10% through paid and organic channels
Built a scalable infrastructure to support future retail and DTC expansion
Let’s Work Together
