What We Do
Not a traditional agency and not a group of consultants... We are five beauty industry operators who have built, scaled, and led brands from the inside.
Together, we offer a flexible model that allows companies to tap into exactly the expertise they need—from formulation to shelf—whether through individual specialists or a fully integrated team.
Brand Foundation & Market Readiness
Positioning & brand strategy for spa & retail brands
Target consumer definition
Formula development / review
Product / category / subcategory naming or renaming
Ingredient story-telling
Identifying white spaces in brand
Product assortment strategy
Pricing architecture
Packaging/messaging guidance
Label review - FDA guidance, design, etc.
Retail readiness
Launch planning
Growth & Revenue Acceleration
Retail & spa sales strategy/omni channel growth roadmaps
Wholesale development
Go-to-market planning
International expansion strategy
Sell-through optimization
Account Management / Wholesale Outreach
Digital growth strategy
Affiliate Marketing/Gifting – Content for trade
Affiliate platform management
Email Marketing, MMS
Social media account management
Content calendar/roadmap
Influencer paid partnerships
Event management, guest list curation
Strategic Advisory & Long-Term Value Creation
Investment readiness
Business model review
Margin / profitability strategy
Team structure advisory
Founder coaching / leadership support
Market trend navigation
Growth-stage decision support
Experience built with leading beauty brands
Let’s Work Together
