A clean beauty brand launching a new SPF collection needed to create a cultural moment, get product into the right hands, and drive purchase intent upon launch.
Opportunity
A clean beauty brand with strong product innovation and a clear consumer in mind, but needed launch momentum to generate buzz and drive sales.
New product launch with low existing creator momentum
Needed authentic content generation at scale
Required a strateyg to convert awareness into measured sales
Strategy
Concepted and executed a one-day immersive farmers market-style creator pop-up event
Designed custom “out-of-office” collateral to ensure cohesivenenss and directly tie the event back to the summer season
Hosted 20+ content creators at a physical location for a live brand experience
Facilitated direct face-time between creators and brand representatives
Gifted new launch product to drive organic, authentic content creation
Activated creator affiliate links via ShopMy and LTK to track click-through and sales
Continued to generate organic traffic in the weeks to follow as creators used product, directing audiences to new SPF collection
Result
A high-impact, one-day activation turned a product launch into a cultural moment generating authentic, organic content and measurable purchase intent across 20+ creator audiences in the Los Angeles area.
Creators activated and gifted at launch, building and strengthening network of affiliates
Affiliate-tracked content driving thousands of click-throughs to the clean beauty brand’s new SPF collection
Generated 3x daily revenue on activation day alone, tracked through sales via ShopMy and LTK platforms
Organic lifestyle content generated across creator networks at no media spend
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