A clean beauty brand launching a new SPF collection needed to create a cultural moment, get product into the right hands, and drive purchase intent upon launch.

Opportunity

A clean beauty brand with strong product innovation and a clear consumer in mind, but needed launch momentum to generate buzz and drive sales.

  • New product launch with low existing creator momentum

  • Needed authentic content generation at scale

  • Required a strateyg to convert awareness into measured sales

Strategy

  • Concepted and executed a one-day immersive farmers market-style creator pop-up event

  • Designed custom “out-of-office” collateral to ensure cohesivenenss and directly tie the event back to the summer season

  • Hosted 20+ content creators at a physical location for a live brand experience

  • Facilitated direct face-time between creators and brand representatives

  • Gifted new launch product to drive organic, authentic content creation

  • Activated creator affiliate links via ShopMy and LTK to track click-through and sales

  • Continued to generate organic traffic in the weeks to follow as creators used product, directing audiences to new SPF collection

Result

A high-impact, one-day activation turned a product launch into a cultural moment generating authentic, organic content and measurable purchase intent across 20+ creator audiences in the Los Angeles area.

  • Creators activated and gifted at launch, building and strengthening network of affiliates

  • Affiliate-tracked content driving thousands of click-throughs to the clean beauty brand’s new SPF collection

  • Generated 3x daily revenue on activation day alone, tracked through sales via ShopMy and LTK platforms

  • Organic lifestyle content generated across creator networks at no media spend

Let’s Work Together

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